If you’re wondering why I’m sending out all these weirdly formatted test messages, it’s because I’m experimenting with a new way to engage with social media — I’m using my self-hosted/built WordPress installation, along with a @microdotblog test account, and some helpful automation rules from @zapier as my way of engaging with Twitter, Facebook, and other corporate social media services.

I’m attempting to follow the POSSE (Publish Own Site, Syndicate Elsewhere) approach, as the #indieweb folks call it.

The independent web is really at risk right now. Corporate social media networks dominate, and the original promise of the internet is strained. But it doesn’t have to be that way. We have the tools, technology, and protocols to carve out our own internet presence on our own terms. This is my attempt at doing so.